The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) by John Hogan - Excellent resource to understand pricing

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

Excellent resource to understand pricing
I had borrowed a copy of this book from the library, but decided to purchase it so I could have a copy handy for my own reference. I use this book to understand pricing and strategic pricing concepts--and it is invaluable. It is clearly written, well-organized and highly informative. I strongly recommend it to anyone who needs to understand the fundamentals, methods and theories of how industrial pricing works.

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