Now Is Gone: A Primer on New Media for Executives and Entrepreneurs by Geoff Livingston - Enlightenment for those looking for the way

Now Is Gone seeks to help businesses embrace Social Media intelligently. Readers can learn if their organization is ready, how to begin, the predominant participation is marketing approach that other businesses are using, social media marketing strategies, and general social media insights. In addition to best practices, the book is laced with case studies that demonstrate corporate successes. This primer provides the quickest way for executives and entrepreneurs to figure out social media marketing.

Enlightenment for those looking for the way
I'm not a PR exec and I'm not a professional blogger. So maybe for those who are much more experienced in the field this is a "no brainer". For the rest of us, this was a VERY clear, VERY insightful primer on how technology has changed the way public relations works. It's made me reflect on my own social media habits and given me an glimpse of how businesses can harness social media to build relationships with their customers. Its a fascinating book that opens up a pandoras box of questions but it's a great start nonetheless.

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