Sunday, November 22, 2009

Frank McKinneys Maverick Approach to Real Estate Success: How You can Go From a $50,000 Fixer Upper to a $100 Million Mansion by Frank E. McKinney - A different approach with meticulous execution.

Praise for Frank McKinney

My neighbor, Frank McKinney, is certainly a maverick and a spiritually grounded young man. The oceanfront homes he builds here in Florida are magnificent and unique. More important, Franks life and the contributions he makes to his community and the world illustrate how a successful businessman can do well while doing good. The principles in Frank McKinneys Maverick Approach to Real Estate Success represent a road map of his achievements--a proven strategy for succeeding not just in real estate, but also in the business of life.
--Rich DeVos, cofounder of Amway, owner of the Orlando Magic

If youre ready to make big profits in real estate, then read, absorb, and use the brilliance of Frank McKinney.
--Mark Victor Hansen, coauthor of The One Minute Millionaire

Frank McKinneys book is an excellent how-to guide to earning real estate profits by using McKinneys maverick formulas to find undervalued real estate with profit potential. McKinney is different. This isnt another how-to-get-rich-in-real-estate book. Instead, it is the lively success story of a real estate maverick. McKinney reveals his simple strategies, with intriguing personal profit examples that explain how his repeatable techniques work over and over.
--Robert J. Bruss, syndicated real estate columnist

If Hollywood were casting the role of a maverick who started with very little and went from a $50,000 fixer-upper to a $100 million mansion, they would choose Frank McKinney. Frank McKinneys Maverick Approach to Real Estate Success represents his approach to life. He decided to apply that approach to real estate and look what happened!
--Kendra Todd, winner of The Apprentice

A different approach with meticulous execution.
Mr. McKenney's credo has to be (to paraphrase Dan Kennedy about how to be successful in businss), "look at what all your competition is doing, and do the exact opposite". In addition to being a wonderful follow-up to McKinney's first book "Make It Big", this book gives a virtual roadmap of how to succeed in producing and selling anything, whether it be your own home or a $125 million spec luxury home (McKinney's current project). Those of us who have been around real estate for a few years know that most folks in the business have a couple of bad habits. (1) They are driven by their payday, not the customer's needs, and (2) there are few leaders; most follow the herd into the abyss. McKinney's philosophy is the opposite to the real estate norm. He demands you understand your customer, understand your property, and leave nothing to chance. In fact, this book is a great road map for succeeding in any business or in life. Now-if we can just get the big boys at Chrysler, Ford, and GM to read and understand McKinney's philosophy and execution, there may be an old-line domestic auto manufacturer left in the U.S. If you want improve your business (any type), buy the book new (to support McKinney's Caring House Foundation), and execute like he does.

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