A Practical Guide to Affiliate Marketing: Quick Reference for Affiliate Managers & Merchants by Evgenii Prussakov - Super book for all Affiliate Managers - a "must-get" for doing it right

A Practical Guide to Affiliate Marketing was written to be an indispensable handbook for all affiliate managers and merchants, alike. In addition to providing concrete, practical answers to common (as well as not-so-common) questions, the book gives usable ideas on promoting affiliate programs, along with ways to keep affiliates motivated. This guide presents the authors information in a logical, convenient format.

Super book for all Affiliate Managers - a "must-get" for doing it right
Well-written and packed with comprehensive "in the trenches" experience, this book is excellent for anyone considering managing and running their own affiliate program.

What I like best about this book is Prussakov's focus on operational details and how to avoid major mistakes in running an affiliate program. The author does a superb job of detailing many easy-to-make mistakes I'd overlooked entirely; this book provides a comprehensive checklist of many innovative techniques for recruiting, training and retaining affiliates.

The business-building tips (and focus on treating affiliates fairly) are much appreciated, and this book goes beyond the basics, providing a wealth of knowledge. Highly recommended!

To profits,

Ken Calhoun, President
DaytradingUniversity
TradingAffiliates dot com

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